How do you see the tool evolving going forward? I thought this was a pretty interesting way to use the tool. “It’s like having all your folders open at once and organized” she told us. She started to use Lingo instead and it was a huge timesaver. She was having a hard time organizing and categorizing these images using the folder structure in Finder because you can only see the contents of one folder at a time, and the process of diving in and out of folders was a pain. Part of her process was to document through screenshots all the various types of problematic icons that get uploaded to Noun Project. One of our team members who manages moderation and curation for Noun Project was in the process of creating a guidebook for our moderation tool. What are some unexpected ways teams are already using the tool? This was an “aha” moment when we thought “what if we help our customers organize their own visual language?” So, in the end, it was our mission and an insight that led us to create Lingo. However, we discovered people felt their own assets were poorly organized and were strewn all across the digital landscape. But when they moved into creating higher fidelity comps, they were more interested in using their own visual assets instead of Noun Project assets. Through these interviews we learned Noun Project was really valuable at the beginning of a designer’s workflow, when they were rapidly prototyping. Last year we did an internal hackathon based around the simple question of “how can we offer new types of visual content outside of iconography to our customers?” The first step of the hackathon was for each team member to interview two image “creators” and two image “consumers”. The second reason we built Lingo is because it solves a real pain point for our customers. None of this content was on Noun Project, so for us to further pursue our mission we needed to find a way to grow beyond iconography. It consists of colors, patterns, gifs, photos and so many other types of visual content we interact with on a daily basis. First is because of our mission of “creating, sharing ,and celebrating, the world’s visual language.” Visual language is much broader than just iconography. We sat down with Edward Boatman, Co-Founder & Chief Strategy Officer of Noun Project, to discuss the story of building Lingo and some ways designers can get the most out of using this new tool. While researching how people used their massive icon collection, the team at Noun Project noticed a big opportunity to go beyond helping people find new visual assets and help them find and organize their own. Whether it be photos from a specific event, logos of a specific company, or icons for a certain set of actions, designers are constantly jumping in and out of folders or trying to remember file names in search of the right file. If you’re like us, you’re constantly digging around for visual assets.
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